Datassential / Spectrum Equity
Datassential, the leading provider of data, intelligence and market research to the foodservice industry, has received a significant growth investment from Spectrum Equity, a leading growth equity firm investing in the information economy.
Datassential, headquartered in Chicago and with offices in Los Angeles, is a leading provider of information and analysis to the food industry. The company provides a suite of subscription-based solutions and market research that help the food industry make and sell better products, including menu trends, consumer rating scores, LTO updates (limited time offer), trend analysis, food reports and sales tools. Clients utilize Datassential to inform their strategies for platform development, line extensions, customer acquisition, relationship management, equity measurement, positioning development and customer loyalty. The company’s SaaS platform is sold on a subscription basis to more than 200 foodservice companies. Datassential is in the early stages of leveraging its capabilities to enter the CPG and alcohol markets. It recently launched a new product with significant growth potential, a personalized food recommendation tool called Haiku.
Spectrum Equity is a leading growth equity firm providing capital and strategic support to innovative Internet, software and information services companies. For 25 years, the firm has partnered with high growth companies across the information economy. Spectrum Equity is currently investing the firm’s eighth fund with US$1.25 billion in capital.
Oaklins’ team in Los Angeles advised the seller in this transaction.
“We are immensely grateful for the hard work and expertise we received from finnCap in securing this fundraise. Zuleika’s knowledge and communication skills were outstanding. It is the first time we have raised external funds so we were heavily reliant on their introductions, all of which were a good fit for Ro&Zo. Zuleika’s guidance through the process was exemplary. We are delighted to have chosen Pembroke as our new shareholders and look forward to a long relationship with them as we continue our growth strategy.”
“On behalf of all of the shareholders at Peach, a huge thank you to the team at finnCap Cavendish – they have done a great job. With the unprecedented macro back-drop that we have all been experiencing, we needed an adviser who was thoughtful, tenacious and prepared to go the extra mile. We got of all this in spades from the finnCap Cavendish team and it has been a pleasure to work with them. We would not hesitate to recommend them to other business founders and entrepreneurs who are in need of experience-led judgement and advice.”
“We engaged with finnCap Cavendish over 18 months ago to help us prepare for sale. The team’s sector specialist advice and guidance, combined with astute management of every aspect of the transaction process, delivered an exceptional deal that has surpassed all expectation, our shareholders are delighted”.
“I would also like to thank the team at finnCap Cavendish. They have done a great job in finding us the right buyer and running a smart and efficient process. Their support throughout has been excellent and combined with their commercial approach and sector knowledge, they have made great advisers for us.”
“Joe Stelzer and his team at finnCap Cavendish were the perfect partners as we navigated this exciting next step for the group. The firm’s wealth of expertise in advising entrepreneurial growth businesses, partnered with their quality of service and professionalism was invaluable and helped make this deal function as smoothly as possible.”
“We’re excited to join Dialogue and to bring our digital well-being and market-leading health engagement together with their diagnosis and treatment capabilities.
I’d also like to thank to the finnCap Cavendish team for being an exceptional partner during this process. Mike and the team provided us with excellent advice and guidance throughout, working tirelessly to ensure the best outcome possible was delivered. As a founder, I couldn’t recommend them highly enough.”
“This transaction is huge for our business as we look to continue our growth journey. We’re very excited to have raised enough capital from a leading impact investor to expand our market-leading position and maintain standards of excellence across all our products. We’re hugely grateful to the team at finnCap, who played a fundamental role, in what we hope, will be a very exciting growth story.”
“This is an important milestone for our business, allowing us to focus on developing our mobile payments solutions. We believe Boku Identity will be able to continue to develop under Twilio’s ownership and we wish the business and its staff well for the future. We were impressed with the resilience and creativity of the team at finnCap Cavendish and are grateful to them for advising on the deal.”
“This is transformational for Mail Manager. We are really excited to be joining the Ideagen family where we’re confident we’ll go from strength to strength. Good advisors are essential. Ours were great! Thank you to Anthony Platt and his team for their rock-solid guidance, support and advice.”
“Given the financial strength of iomart, lender appetite levels in participating in the debt facility were high. However, this was the first time that a bank club was established and our incumbent lender was potentially being replaced. Therefore, we needed support in ensuring we ran a diligent and professional process and this is exactly what the finnCap Debt Advisory team delivered. I was delighted with the outcome in terms of the new lenders and banking arrangements, which underpins our growth plans for the business.”
Recent Deals for Consumer & Retail Sector
William Morris London
Revolution Bars Group plc
The Restaurant Group plc plc