Gü / Noble Foods
Cavendish Corporate Finance LLP, the UK’s leading independent specialist advisor to vendors of businesses, is pleased to announce the sale of Gü, the luxury desserts maker to Noble Foods. The exact financial terms of the deal have not been disclosed.
Gü, which was founded in 2003 by James Averdieck, is recognised as one of the fastest growing food brands in the UK with a leading position in the premium desserts market.
Utilising its unique brand and a market presence that far outweighs the size of the Company, Gü is celebrated for producing restaurant quality chilled puddings for the mass market. Following its successful expansion into new products categories such as ambient cakes and chocolates, as well as its growing success overseas, the shareholders approached Cavendish to help identify the right partner to assist in taking the brand to the next stage in its development.
Noble is the UK’s largest supplier of eggs and egg products. The Gü management team will remain with the Company post the acquisition and will manage the business as a separate entity.
Cavendish managed a full sale exercise to include buyers from around the world, making full use of its international network, and adhering to the client’s specific requirements in terms of potential purchaser and deal structure.
James Averdieck, the founder and shareholder of Gü, commented:
”We are delighted with the way in which Cavendish managed the process. Their knowledge and advice on strategy was invaluable and we would not have achieved this result without their key significant input. They were able to guide us professionally through the minefield of a sales exercise and their advice was robust and well focused throughout”
“Joe Stelzer and his team at finnCap Cavendish were the perfect partners as we navigated this exciting next step for the group. The firm’s wealth of expertise in advising entrepreneurial growth businesses, partnered with their quality of service and professionalism was invaluable and helped make this deal function as smoothly as possible.”
“This transaction is huge for our business as we look to continue our growth journey. We’re very excited to have raised enough capital from a leading impact investor to expand our market-leading position and maintain standards of excellence across all our products. We’re hugely grateful to the team at finnCap, who played a fundamental role, in what we hope, will be a very exciting growth story.”
“I would like to thank all of those involved in the process that has concluded with us ultimately choosing Neighborly as our partner going forward, those at finnCap Cavendish and our CFO Mike Bergin, without whom this would have not happened.”
Thank you to the Cavendish team for your unwavering support throughout this process. Finding a strategic overseas partner to allow me to realise my global ambition was my number one aim, and this has been achieved. In the current market the result you have delivered is exceptional.
It was a great pleasure to work with the Cavendish team again having originally worked with them when we sold Naked Wines to Majestic Wine in 2015. John, Rebecca and the team rigorously assessed the market to find the right new owner for a business with dedicated staff and suppliers and the right deal to achieve Naked’s goal of realising capital and simplifying the business.
“Jonathan, thank you to you and your team for your tremendous support and wise counsel during the process. You kept a calm head throughout and successfully charted a course to bring us to this great conclusion. David, the team and I are all delighted with the outcome as we now join forces with Cafento to build the brand to even greater heights. I would highly recommend your services!”
“The team at Cavendish went far beyond what was expected, supporting us through the entire fundraising process. I am certain that the deal with Piper would never have completed in the time frame without their help.”
Jonathan, thank you for all your help, sound advice and hard work over the last year. You very skilfully guided us through a challenging process. As well as a fantastic exit for some very happy shareholders, there is no doubt in my mind that Orlebar Brown has ended up in the right place. Your patience was rewarded!
“Cavendish worked hard and achieved an excellent result for stakeholders. I would certainly recommend their services.”
“The Cavendish team did an excellent job and provided expert advice throughout the transaction and most importantly ensured the deal crossed the line. I am pleased that Jollyes has passed into experienced hands and I truly believe the business has an exciting future ahead.”
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