Consumer & Retail



Noble Foods

Acquired By

Gü / Noble Foods

Cavendish Corporate Finance LLP, the UK’s leading independent specialist advisor to vendors of businesses, is pleased to announce the sale of Gü, the luxury desserts maker to Noble Foods. The exact financial terms of the deal have not been disclosed.

Gü, which was founded in 2003 by James Averdieck, is recognised as one of the fastest growing food brands in the UK with a leading position in the premium desserts market.

Utilising its unique brand and a market presence that far outweighs the size of the Company, Gü is celebrated for producing restaurant quality chilled puddings for the mass market. Following its successful expansion into new products categories such as ambient cakes and chocolates, as well as its growing success overseas, the shareholders approached Cavendish to help identify the right partner to assist in taking the brand to the next stage in its development.

Noble is the UK’s largest supplier of eggs and egg products. The Gü management team will remain with the Company post the acquisition and will manage the business as a separate entity.

Cavendish managed a full sale exercise to include buyers from around the world, making full use of its international network, and adhering to the client’s specific requirements in terms of potential purchaser and deal structure.

James Averdieck, the founder and shareholder of Gü, commented:

”We are delighted with the way in which Cavendish managed the process. Their knowledge and advice on strategy was invaluable and we would not have achieved this result without their key significant input. They were able to guide us professionally through the minefield of a sales exercise and their advice was robust and well focused throughout”

Key Contacts

Ben Lowe

Senior Associate

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Kallon Brooker

Senior Analyst

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Amy Mayer

Senior Associate

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Mark Stoddart


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Henry Wells

Partner & Head of Consumer

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Stephen Nemeth


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Hugh Ripley

Associate Director

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Rebecca McCredie


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Jonathan Buxton


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