Activate Marketing Services has been sold to Next Fifteen Communications Group (AIM:NFC), a publicly traded digital media company that offers digital communications, public relations and investor relations services worldwide. This acquisition enables Activate Marketing Services to boost the rapid growth it has experienced in the last five years, by combining buyer insights with content messaging to engage prospects for their B2B technology clients.
Activate Marketing Services, is a B2B demand generation company based in San Francisco and New York. It combines deep buyer insights with a content-led marketing methodology to engage prospects and convert them to customers. Through its unique, tested methodology Activate is able to accelerate the buying process for its clients.
Next 15 is a communications business that employs over 1,800 people across 56 offices in 14 countries, incorporating 17 subsidiary agencies spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
Activate’s current senior management, including Ed Grossman, Co-Founder and CEO, and Martha Schwartz, Co-Founder and President, will remain with the business after the acquisition and Activate will continue to operate as an independent brand as part of the Next 15 network.
One of Oaklins’ TMT teams in New York advised Activate Marketing Services in this transaction.