The shareholders of Lucardi, a leading jewelry chain in the Netherlands, have sold the company to Mentha Capital.
Headquartered in The Hague, Lucardi distinguishes itself from the traditional jewelry stores by offering modern and trendy jewelry at an affordable price. The company’s offering consists of a wide collection of golden, silver, steel, gold plated and bijou watches, rings, bracelets, necklaces, ear rings, friendship rings and gifts. The company primarily sells directly sourced private label jewelry, complemented with third-party brands. Lucardi operates 105 brick-and-mortar stores throughout the Netherlands. In addition, the company operates a Dutch, Belgian and German web shop.
Mentha Capital is an independent private equity firm active in the lower end of the mid-market in the Netherlands and the Flanders region. The company invests in established, mid-sized and profitable companies with clear opportunities for growth alongside multiple avenues including organic growth, expansion in new markets and a buy-and-build approach.

Theo Koomen, CEO of Lucardi, said:
“Oaklins has taken our business as seriously as we do. Thanks to their commitment and dedication, we have found the right partner in Mentha to help us further capture the momentum in the current market and expand our market position. Mentha Capital is the right partner for us and together we can accelerate our plans to become the leading jewelry player in the Benelux.”
Oaklins’ teams in the Netherlands and Sweden advised the seller in this transaction.