Primal Pictures Limited / Informa plc

Cavendish is delighted to have advised on the sale of Primal Pictures Ltd, an award-winning digital e-learning company, to Informa UK, a subsidiary of the international publishing, information and events business Informa plc.

Primal Pictures was established in 1991 with the goal of creating the only complete and medically accurate 3D model of the human anatomy. Today their 3D anatomy software is used widely by the healthcare sector and is currently used for student education and by practitioners in over 40 countries. Primal recently launched an online Anatomy & Physiology learning resource which is revolutionizing medical education methodology. In the past 12 months, Primal Pictures has won the British Medical Association’s annual prize for the best digital resource, and the Queen’s Award for Enterprise: Innovation 2012, the highest official award that a British business can achieve.

Informa UK is part of the Informa Group, a Switzerland headquartered business which is listed on the London Stock Exchange. Informa provides academics, businesses and individuals with unparalleled knowledge, up-to-the minute information and highly specialist skills and services. It employs 8,000 people in some 150 offices in over 40 countries. Its business includes Datamonitor, Lloyds List, Euroforum and Taylor and Francis brands.

Peter Gray, partner at Cavendish commented “We are pleased to have produced an outstanding result for the Primal shareholders. Primal Pictures is a first class business and with digital education generating significant M&A interest we were able to achieve very attractive multiples for the company – 2.9x sales and 16.1x EBIT.

“The Arculus founders have very much enjoyed working closely with the Cavendish team throughout this process. Their understanding of the technology services and cyber security sector enabled us to showcase our business in the best possible light. Their insightful guidance was a constant and we were highly impressed with the team’s capabilities and commitment which were instrumental in delivering the outcome we wanted.”

Austin France, Co-Founder at Arculus

“We are thrilled to join Motorola Solutions and build upon their industry-leading portfolio and continue to support our customers in the most challenging of environments. I would like to express our gratitude to Anthony and the team at Cavendish who provided invaluable counsel and a streamlined process throughout.”

Paul Elsey, Managing Director at Silent Sentinel

“In July 2015 we founded Pure Cremation and have grown the business to become the largest independent provider of prepaid plans in the UK. Pure is only part way through its exciting journey and, after a rigorous search process, we are delighted to have found such a strong partner in Epiris.

The Cavendish team, led by Jonathan Buxton and Ben Goldring, did a fantastic job, running a truly competitive process and managing the transaction with great skill. They were crucial in delivering this deal and its successful outcome – many thanks to the whole team.”

Bryan Powell and Catherine Powell, Co-Founders of Pure Cremation

Time is the most valuable commodity of any entrepreneur, and Zuleika and the team at finnCap have been exceptional in helping us secure today’s investment whilst enabling us to also focus time and effort on growing the business. This marks the latest milestone on our journey but it’s by no means our final destination, we are here to help people fall in love with taking the train again, and enable operators to run more profitable networks full of happier, less stressed passengers – it’s long overdue .”

Iain Griffin, Co-founder and CEO of Seatfrog

“We are absolutely delighted with the outcome of this deal and are excited to be joining DNV. This strategic decision will enable us to further accelerate our long-term growth objectives and showcase our unique LUNA technology. Karri and Harry have achieved an outstanding result for us through their wealth of sector expertise and highly commercial advice and it has been a joy working with them.”

Barry Mulholland, Founding Partner at MBI

“We engaged with finnCap Cavendish over 18 months ago to help us prepare for sale. The team’s sector specialist advice and guidance, combined with astute management of every aspect of the transaction process, delivered an exceptional deal that has surpassed all expectation, our shareholders are delighted”.

Rupert Emson, Co-founder-CEO, Vero Screening

“We’re excited to join Dialogue and to bring our digital well-being and market-leading health engagement together with their diagnosis and treatment capabilities.

I’d also like to thank to the finnCap Cavendish team for being an exceptional partner during this process. Mike and the team provided us with excellent advice and guidance throughout, working tirelessly to ensure the best outcome possible was delivered. As a founder, I couldn’t recommend them highly enough.”

Martin Blinder, co-founder & CEO, TicTrac

“This is an important milestone for our business, allowing us to focus on developing our mobile payments solutions. We believe Boku Identity will be able to continue to develop under Twilio’s ownership and we wish the business and its staff well for the future. We were impressed with the resilience and creativity of the team at finnCap Cavendish and are grateful to them for advising on the deal.”

Jon Prideaux, CEO, Boku

“This is transformational for Mail Manager. We are really excited to be joining the Ideagen family where we’re confident we’ll go from strength to strength. Good advisors are essential. Ours were great! Thank you to Anthony Platt and his team for their rock-solid guidance, support and advice.”

Stuart Rowe, CEO, MailManager

“Given the financial strength of iomart, lender appetite levels in participating in the debt facility were high. However, this was the first time that a bank club was established and our incumbent lender was potentially being replaced. Therefore, we needed support in ensuring we ran a diligent and professional process and this is exactly what the finnCap Debt Advisory team delivered. I was delighted with the outcome in terms of the new lenders and banking arrangements, which underpins our growth plans for the business.”

Scott Cunningham, CFO, iomart Group plc