Transaction Type

Financial Services


Baird Capital




Baird Capital | Freemarket

finnCap is pleased to announce it has acted as buy-side adviser to Baird Capital on a growth capital investment from its Global Private Equity team, into Freemarket. The investment supports Freemarket’s continuing fast growth and international expansion, as well as providing a partial cash-out to existing shareholders.

Founded in 2011, Freemarket provides its customers with reliable and efficient B2B cross-border payments through its proprietary technology platform.  Freemarket’s global banking network and innovative technology platform enables customers to send payments/funds efficiently to over 100 countries in 140 currencies, removing cross-border payments complexities, improving transparency and increasing efficiency.

This deal underscores finnCap’s experience in the payments and fintech sector and was delivered by a multi-product team covering private markets M&A and public markets insight.

Ben Goldring, Head of Financial Services at finnCap, commented:

“We are delighted to have supported Baird Capital on this transaction, which will provide Freemarket with the ability to accelerate its growth trajectory. The regulated cross-border payments vertical is fast-growing and I expect there to be continued investment in the sector. I look forward to seeing Freemarket’s continued success in partnership with Baird Capital.”


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Key Contacts

Ben Goldring

Partner & Head of Financial Services

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Tom Holland-Hibbert


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