MarketMakers Incorporated Limited / Centaur Media Plc
Cavendish Corporate Finance, the specialist sell-side M&A firm, has advised on the sale of MarketMakers Incorporated Limited (“MarketMakers”), the UK based B2B marketing company which operates through the “MarketMakers” and “Really B2B” brands, to Centaur Media Plc a leading UK based business information and media group.
Founded in 2004, Portsmouth based MarketMakers is ranked as the UK’s number one B2B telemarketing agency. The business has a proven track record of growth and innovation, offering its international B2B customer base a highly focussed suite of marketing services, including customer insight and engagement, and sales performance tracking and customer acquisition. MarketMakers boasts an impressive blue chip client base, which includes Virgin Atlantic, Barclaycard and Travelodge.
Centaur Media is a leading London-based business information, events and marketing solutions provider to professional and commercial markets. It is also the publisher of influential trade magazines including The Lawyer, Creative Review, Design Week, Money Marketing and Marketing Week. The acquisition of MarketMakers is part of Centaur Media’s continuing strategy to widen the range of value added services available to its clients.
MarketMakers capabilities will be entirely complimentary to Centaur Media’s existing marketing services; the acquisition will facilitate the cross-selling of products and services to both companies’ customer bases. MarketMakers’ management team will remain with the business and is expected to play a role in introducing the company’s capabilities across Centaur Media’s customer base.
Cavendish Corporate Finance, which advised the shareholders and management of MarketMakers, has an extensive track record in media and marketing, with high profile deals including advising on the sale of Twogether Creative Limited to Next 15 plc and the sale of Dare Digital Limited to Oliver Group Limited.
Michael Jewell, Partner at Cavendish Corporate Finance commented:
“We are delighted to have advised the management team of MarketMakers and to have found in Centaur Media a complementary buyer to continue to develop the business’s capabilities. This acquisition will see MarketMakers and Centaur Media unlock significant revenue synergies from their complementary services and networks.”
“MarketMakers and Centaur Media are both recognised names in the B2B marketing industry and this acquisition presents an exciting opportunity for continued growth and the further development of the enlarged group’s digital offering.”
“We are very pleased to have found such a complementary match in Centaur Media, and we look forward to working with the team there to make the integration of the two businesses a success. At MarketMakers we appreciate the hard work that was put in by each member of the Cavendish team, for their on-going advice during the transaction and to ensure the smooth running of negotiations from start to finish.”
Recent Deals for Business Services Sector
Debt Advisory | Private Equity
Castik Capital & Abry Partners
AdEPT Technology Group plc
Vivid Economics Ltd, Planetrics Ltd
McKinsey & Company