Transaction Type

Business Services




Great Hill Partners


Perkbox | Great Hill Partners

Cavendish is delighted to announce that it has advised Perkbox, the global employee benefits & rewards platform, on its agreed sale to Great Hill Partners, subject to closing conditions.

Founded by Saurav Chopra and Chieu Cao in 2010, Perkbox has rapidly grown into a leading player in the employee benefits sector, providing technology that enables organisations to better motivate and financially support their employees. The Business serves over 3,500 customers across approximately 110 countries.

Post-transaction, Perkbox is set to combine with Vivup, a leading provider of health and wellbeing benefits with a strong position in the public sector. Great Hill Partners’ strategic majority investment will support the newly merged Group to scale its go-to-market capabilities and accelerate organic and inorganic growth opportunities. Combined, the Group will support over 4 million employees and the newly integrated proposition will be instrumental in supporting more organisations and their employees across Europe and APAC. Doug Butler will remain in post as the CEO of Perkbox (as well as serving as Executive Chairman for the combined Group), with Vivup CEO, Simon Moyle, serving as the newly formed Company’s Group CEO.

Cavendish was selected as advisor to Perkbox due to its strong track record in employee benefits, having previously advised on transactions for Xexec and Reward Gateway in 2021. The deal was led by Mike Dinsdale, HCM and Business Services Director at Cavendish, alongside El Hudson & John Farrugia.

Commenting on the deal, Mike Dinsdale said:

“We extend our congratulations to Perkbox, Great Hill Partners, and all stakeholders involved in this landmark deal. The combination between Perkbox and Vivup creates a world-class platform for employee wellbeing, benefits & engagement, and marks continued consolidation within the sector. We are proud to have contributed in a small way to Perkbox’s journey and look forward to witnessing the continued success under new ownership.”


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Key Contacts

Mike Dinsdale


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John Farrugia

CEO of finnCap Group Plc & Managing Partner of finnCap Cavendish

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Ellen Hudson

Senior Associate

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